Strategy

As all good organizations continue to strive and improve, DUSON's efforts to continue and increase enrollment of men is ongoing. In DUSON recruitment efforts, continued targeting of prospective male students can be see in the representation of male students and faculty in all of our promotional and branding efforts. DUSON marketing, design, content, and visuals emphasize the value we place on male students and faculty as well as diversity of all people in our school. Please see some of our examples of recruitment materials and the DUSON website:

Recruitment Materials

• Student Recruitment Brochure

• Duke Chapter of American Assembly of Men in Nursing Recruitment Card

• Course Description Cards

  • PhD Program

  • Nurse Anesthesia - DNP Program

  • Adult-Gerontology Acute Care Major

  • Nursing & Health Care Leadership Major

  • Nursing Education Major

• National Ads

  • National Association of Hispanic Nurses MSN Endocrinology Ad

  • Minority Nurse HIV NP Concentration Ad

  • National Retargeting Ad

Website

• Student Success

• Why Duke

• ABSN Program

• Adult Gerontology NP Acute Care Major

• Orthopedics Specialty

• Nurse Anesthesia DNP

• PhD Student Bios

• Admissions

• Tuition and Fees

• Center for Nursing Discovery Advisory Board

• International Clinical Sites

Admissions and Financial Aid

A holistic admissions process is now being utilized that includes both mission and evidence-based information from prospective students. More consideration will be given to leadership experiences, personal attributes, as well as academic achievement. This whole-student approach enables us to really see the candidate beyond the application. DUSON is looking for the best students to contribute value in the school and as a future nurse leaders, nurse scientists, nurse scholars and practicing nurses.

DUSON currently has 51 percent of our students receiving scholarships, and 81 percent of our students receive some sort of financial aid. Over the years our scholarship and financial funding has increased, which is an excellent opportunity for our school to support diversity in enrollment.